Location 4- Tangs Shopping Centre

TANGS SHOPPING CENTRE

Research:

Address of Location:
310 & 320 Orchard Road
Singapore 238864

History of Location:

In the 1950s CK Tang (founder of TANGS) bought some land on Orchard Road, Singapore which is the current location of TANGS. When CK Tang bought the land, it was situated near a Chinese cemetery, which spells bad luck in Chinese culture. However, this general belief did not affect CK Tang's views on his land, and soon he went on the develop TANGS.

Transformation through time and space:

1950- CK Tang bought some land on Orchard Road and started developing TANGS.

1980s- TANGS launched the highly successful tag line "All The Best Under One Roof".

Late 1980s – Early 1990s- one of CK Tang’s sons, Tang Wee Sung took control of the store.

2000- Tan Wee Sung went on to become Chairman when CK Tang died.

Why location was used:

 Tangs is one of the oldest shopping departmental store in Singapore. Its strategic location, in the shopping district- Orchard Road, gave it an advantage. It was built to give shoppers a one stop shopping experience.

PEEs:

TANGS

HIGH DENSITY LANDUSE

This picture shows a shopping centre. Many people not only shop there but also patronize it for entertainment purposes. A large number of people also work there. This implies that it is a high density building that provides space for many people. 

This picture shows a hotel. Besides being residence to a large number of people, it has many facilities located within, such as restaurants, boutiques, shopping malls etc. Its vertical high rise structure design allows the accommodation of a large amount of people. This implies that it is a high density building that maximizes land use. 

Tangs Shopping Centre

Mixed Landuse

This picture shows a hotel lobby. It is located on the same land as the shopping centre. The shopping centre provides people with their daily needs while the hotel is a form of residence. This implies that the land is not only used for commercial and entertainment but also residential purposes.

This picture shows a sign in Tangs showing the directions. It indicates that the area is not only used as a shopping mall but also functions as an underpass leading to underground transport system. This means that the land is not only used for shopping purposes but also has multiple functions.

This picture shows food being sold in the shopping mall. The shopping centre has many retail shops and it also provides people with a form of entertainment. This area provides people with a variety of food. This means that not only can people shop for goods but also enjoy a wide spread of food there.

This picture shows a departmental store where clothes and other daily necessities are being sold. In the shopping centre, there are food stalls, entertainment, etc. This departmental store provides people with their daily needs. This implies that the shopping mall is used for many different purposes.

This picture shows a bank. It is located in the underpass connected to the shopping mall. The bank provides financial services for people. This means that not only is the land used for entertainment and commercial purposes, it also provides us with financial services.

TANGS

INTERACTION BETWEEN DIFFERENT NATIONALITIES/GENERATIONS

This picture highlights the interaction between different generations and nationalities. The maid is pushing the girl who is in the pram outside the shopping centre. This implies that they are probably using this place as a form of relaxation and outing.

This picture highlights the interaction between the different generations of a family of three, both young and old. It shows them walking outside Tangs Shopping Mall while eating ice-creams. This means that they are probably using this place as a form of family outing.

This picture highlights the interaction between the different nationalities and generations. They are buying ice-cream outside the shopping mall. This implies that they are probably using this space as a form of relaxation.

Compare & Contrast:

The spot where Tangs Shopping Mall now stands is different in the past and now with regards to its purpose of usage. In the past, that site was used as a residence for the Manasseh family. However Tang recognised the potential of the location due to its strategic location. Residents living in Tanglin and Holland Road, and Malaysians from Johor Bahru, had to drive pass his store in order to get to the city centre. This means that the use of that site where Tangs Shopping Mall now stands has transformed over the years from residential to commercial purposes.