Location 2- Shaw House

SHAW HOUSE

Research:

Address of Location:

350 Orchard Road 

Singapore 238367

History of Location:

In the late 1980s, the management undertook their biggest single project to date. It was completed in 1993, the Shaw House project is a 22 storey complex located in Orchard Road. The building comprises 5 floors of shops and restaurants operated by Isetan, 12 floors of offices and the Lido Cineplex. It started out with only five screens but in order to keep up with the growing demands of the marketplace, it was transformed into an eight-plex by 1997. Today, Lido is by far the most popular cinema on the island, accounting for the biggest share of the box office pie.

Transformation through time and space:

1958- Shaw House is a shopping mall and houses the Lido Cinema. Lido Cinema was built in 1958 as a 10-storey office block.

1980s- In the late 1980s, the old Lido Cinema was torn down and decided to build a 21-storey building with a basement.

1990s- The building also houses the Lido Cineplex with 8 screens on Levels 5 and 6. At its opening in 1993, the cineplex started with only 5 halls, but was expanded with another 3 halls in 1997 to keep up with the demands of the cinema market.

2004- The main hall, Lido 1, has a capacity of over 900, which was renovated in 2004. It was the first hall in the country to be THX certified with SDDS, DTS, Dolby Digital and Dolby SR.

2010 – 2011 - Plans were made to add in 2 more 3D theatres and 1 IMAX theatre. The Cineplex closed in late 2010 for renovations to add the new theatres. It reopened on the 5 May 2011.The latter officially opened on the 19 May 2011 to screen its first movie, Pirates of the Caribbean On Stranger Tides.

Why location was used:

Shaw House is one of the oldest commercial high-rise building in Singapore located at the heart of the business district in Singapore. To expand its business, a cinema was added for entertainment and leisure purposes.

PEEs:

SHAW HOUSE

HIGH DENSITY LANDUSE

This picture shows a shopping centre. Many people visit it to shop for their needs, entertainment purposes and also a large number of people work here. This implies that it is a high density building as it provides space for many people. 

This picture shows a high-rise building. There are offices, clinics as well as tuition centres located in there. Many people go there daily for work as well as some go there to visit the clinic and tuition centres. This implies that it is a high-density building as the building stands high and tall to accommodate a large amount of people. 

SHAW HOUSE

MIXED LANDUSE

This picture shows an office directory board. On the board, it shows that there is a variety of offices, clinics and tuition centres in the building. The compound also comprises of a shopping centre. This implies that not only is the land used for shopping purposes but also commercial, entertainment and education.

This picture shows a bank. It is located outside a shopping centre. The bank provides financial services for people. This implies that not only is the land used for shopping and entertainment purposes, but it is also used for other services such as financial.

This picture shows a departmental store. It is located in a shopping centre. There are many shops such as food stalls, cinema, etc in the shopping centre. This departmental store provides people with their daily needs. This implies that the shopping centre is used for many different purposes.

This picture shows a restaurant. It is located in a shopping centre where there are many retail shops around. The restaurant provides people with a wide spread of food. This implies that people can not only go to the shopping centre to purchase goods but to consume food.

This picture shows a theatre. It is located within a shopping centre that houses many other retail shops. The theatre provides people with a form of entertainment. This implies that the shopping centre is multi purposed that is it provides entertainment, shopping and commercial services.

SHAW HOUSE

INTERACTION BETWEEN DIFFERENT NATIONALITIES/GENERATIONS

This picture highlights the interaction between different generations. It shows a family of three, young and old. The father is holding onto his son’s hand and a shopping bag while the couple is talking to one another. This implies that they are most probably here together as a family for shopping.

This picture highlights the interaction between different generations. It shows a family of four, young and old, going down an escalator in the shopping mall. This implies that they are most probably using this place as a form of family outing.

This picture highlights the interaction between different nationalities. It shows a Chinese lady communicating with a Malay lady in order to buy movie tickets. This implies that different nationalities interact together at this place. The space is used for commercial purposes such as the sales of tickets.   

This picture highlights the interaction between foreigners. It shows people of different nationalities and generations coming together. There are two middle aged foreigners talking to one another. This implies that different nationalities as well as generation visit this place.

Compare & Contrast:

Shaw House is different in the past and now in terms of its size. In the past, it was only a 10-storey building with 5 cinema halls. However, presently, it appears as a 22-storey building which includes 11 cinema halls in total. This implies that Shaw House was prospering well during its early years and therefore was torn down to be renovated and rebuilt into a high-rise building which is well-known for its cinema- Lido Cineplex.

Shaw House is similar in the past and now in terms of its land use. In the past, it was used for offices, shops, restaurants and cinemas. Similarly, it is also used for these purposes now. This implies that it is used for commercialization and its purpose of land use has not changed throughout the years.